Juicy Jam jAR and more!
New product development doesn’t stop with the taste of the produce…
Promoting and introducing an innovation traditionally involves brand marketing and production of physical mock ups… We’ve taken it a stage further…
Our Juicy Jam brand packaging featured at the recent Bread & Jam event in London.
The 3D generated image provides a practical, sustainable and interactive model with a multitude of applications.
Real packaging (or should we say .reality) packaging.
Using the 3D model combined with additional 3D assets and textures, we created ‘photography’, that offers a ‘live’ file that can be updated, amended and modified.
Working beyond the static model, we then created an animated sequence, featuring the Jar and created an AR model of the pack. The ultimate selling point though, for us, is that the file is native iOS. What does this mean? No App, no third party player, no fuss – just simply download and play!
The interactive animation, is designed to get your creative juices flowing – give it go by downloading the model on your iPhone or iPad – and have a play (tap the jar).
This initial project and solution has huge potential, with recent further ‘experiments’ including complex animated surgical devices and the ability to fix the AR models to real-world locations!
Interested in seeing where our play round could take you – pop round and get in touch!
Please note the model only, currently, works on iOS (iPhone and iPad). We’re continuing to play ’round and see if we can get the solution to work on other devices!
