How to create an impactful atmosphere at an event
The internal Brand Team at Abbott Rapid Diagnostics Global operate a tight ship, with excellent guidance on brand alignment – and there is nothing better than receiving recognition for work we’ve produced for our clients!
Our virtual event design and deployment has become the Brand Team’s shared as best-in-class example, company-wide!
As a direct result of COVID the world of brand communication has changed dramatically – not least in Events.
Working with the Abbott Rapid Diagnostics EMEA Marketing team, we developed the brand presence and marketing, along with digital content for their inaugural Virtual Kick off.
The platform was based on a 3D virtual venue, where we were essentially given ‘walls’ and ‘rooms’ to brand as though a physical venue, whereby in the event, the delegates could login and ‘wander around’ in a 3D environment on their PCs and join their colleagues in Zoom sessions featuring video content and presentations produced by our team of all rounders.
