Over four generations of quality
The International Fish Canners’ group has both an established brand and incredible portfolio of both produce and products.
The desire with the new brand communication, started with Seafood Expo Global 2022, is to build on the core brand promise and provide a ‘level’ approach to the group and the individual companies within, offering a quick overview of the operation and key facts with the option for the viewer to further details on the individual companies offerings.
The website continues the colour scheme concept and consistent typographic approach to align the group companies. The packaged product depicted on the site are virtually real – generated by the innovative all rounders, the various canned and skin pack samples are digitally created models featuring proposed designs for the IFC and sub brands.
In 2023, Round are looking to develop AR models of the packaging with the desire to create a sustainable and dynamic presentation resource for the Group.
